SUMMER RESET × P&G

Aug 8

Written By GABING

Editorial beauty campaign created for WWD and Beauty Inc in partnership with P&G Beauty. Produced as part of the Summer Reset editorial series, the project combined photography and short-form video to highlight seasonal haircare and styling products through lifestyle imagery, product-focused storytelling, and social-first content. Responsibilities included photography, cinematography, editing, and post-production across three short-form films, editorial photography, and product imagery featured within the accompanying WWD article, WWD's Amazon storefront, and social platforms.

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